We suspect that’s because people are out and about in the real world instead of scrolling Instagram.
Weekends are typically the worst days to post and don’t tend to have much engagement. And that makes sense - it is a perfect time to take a break from work or school and do some scrolling. We found that Instagram users are the most likely to interact with content during work hours mid-day and mid-week. The universal best time to post on Instagram is 11 AM on Wednesdays. Then, we consulted with our own social team for insights gained from posting to an audience of 170k followers. To find these results, we analyzed data from over 30,000 Instagram posts from businesses of all sizes. Overall best time to post on Instagram for likes, comments and shares Do you have specific targets around building awareness, higher engagement, or driving traffic? What does success look like to you, and when have your posts achieved that success in the past? Your past wins are a key guideline for when you should be posting overall. (Though we have plenty more tips on getting free Instagram likes if you’re interested).īut beyond that, it’s also important to be clear on your goals for your Instagram marketing strategy. Recency is honestly one of the quickest, easiest wins when it comes to optimizing a post for success. This means that, if all else is equal, a newer post will show up higher on the newsfeed than an older one. The Instagram algorithm prioritizes recency, so posting when your followers are online is key. That’s because every brand on social media caters to a unique audience with unique behavior patterns.īut don’t give up hope! There are certain best practices that social media marketers can follow to yield great results across the board. Is there a best time to post on Instagram?Įach brand has a slightly different sweet spot for posting on Instagram. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
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